USA
Lip Serum - Dream
A deeply hydrating vegan lip serum powered by active levels of hyaluronic acid and squalane. This clear, high-gloss lip oil locks in moisture, smooths texture, and leaves lips soft, plump, and naturally radiant — perfect for everyday wear or as an intensive overnight repair lip treatment.
This is where science meets clean beauty. Our formula delivers deep, lasting hydration with a unique blend of active botanicals and functional ingredients:
- Hyaluronic Acid & Squalane: Attracts and retains moisture, restoring the natural barrier function for visibly smoother, softer lips.
- Mango Seed Butter & Shea Butter: Rich in antioxidants and nutrients, helps combat dryness and softens lips, while supporting the lip barrier.
- Evening Primrose & Sunflower Seed Oils: Nourishes, calms, and strengthens the lip’s natural barrier.
Made With Purpose, we are dedicated to providing clean beauty formulas that are high-performing, transparent, and purposeful. Every product is:
- Made in the USA
- 100% vegan and Leaping Bunny Certified cruelty-free
- Our Clean Beauty formulas exceed stringent EU safety standards and are free from over 3,000 potentially harmful ingredients, including parabens and phthalates.
- We are certified Plastic Negative through our partnership with rePurpose Global, meaning we remove 10x our plastic footprint.
About the Brand: Our brand stands for Minimalist Origins. We create makeup for people who don't wear makeup. Our products are vegan, cruelty-free, Leaping Bunny certified, and plastic-negative certified. Proudly made in the USA, our brand is independently run by founder Anastasia Bezrukova—a true one-woman show. Our products are cherished for their simplicity and outstanding quality. Every order is shipped with love, care, and speed from our HQ in San Francisco.